{"id":4,"date":"2014-08-11T17:57:12","date_gmt":"2014-08-11T17:57:12","guid":{"rendered":"http:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=4"},"modified":"2025-11-10T23:32:15","modified_gmt":"2025-11-10T23:32:15","slug":"public-affairs-home","status":"publish","type":"page","link":"https:\/\/stagewp.westernu.edu\/publicaffairs\/","title":{"rendered":"Marketing & Communications"},"content":{"rendered":"
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\n \n WesternU<\/a>\n <\/span>\n \/<\/span>\n Marketing & Communications<\/a>\n \/<\/span>\n Marketing & Communications<\/span>\n <\/div> <\/div>\n
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Marketing & Communications<\/h1>\n <\/div>\n <\/div>\n <\/div>\n\n
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We tell the stories that capture WesternU\u2019s excellence in teaching, advancements in research and commitment to service in a manner that builds awareness and engagement.<\/p>\n

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\n\t\t\t\t\tVision &<\/span>\n\t\t\t\t\t\t\tMission<\/span>\n\t\t\t<\/h2>\n\t\t\t
WesternU Marketing & Communications vision is to be recognized for its best practices in creating deep and meaningful relationships with audiences to create recognition from a broader population and remain financially sustainable.
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\r\nOur mission is to build brand awareness on a regional, national, and international level through innovative approaches, integrated messaging, compelling storytelling, and creative marketing solutions reflecting our commitment to Humanism to advance the University\u2019s vision and mission.
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\n\t\t\t\t\tNews &<\/span>\n\t\t\t\t\t\t\tMedia Relations<\/span>\n\t\t\t<\/h2>\n\t\t\t
WesternU’s news team has written hundreds of stories over the years to promote the work of faculty, students, staff, and alumni. Through rigorous media relations work, the team memorializes institutional progress and raises the prominence of the WesternU brand as a whole.<\/div>\n\t\t\t\t\t\t
\n\t\t\t\n Press Kit<\/polygon><\/svg>\n<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\n Submit Story Idea<\/polygon><\/svg>\n<\/a>\n\t\t<\/div>\n\t\t\t<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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Searching for Stories or Photos?<\/h2>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Here\u2019s how to find them:<\/p>\n

Media Stories<\/a>: Media releases submitted locally, regionally, and nationally.<\/p>\n

This Week@WesternU<\/a>: Weekly internal communication.<\/p>\n

PhotoShelter<\/a>: WesternU photos \u2013 sign in with your WesternU credentials to search by College, topic, etc.<\/p>\n

Westernu.edu<\/a>: Use the search function to search what you are looking for.<\/p>\n

University Archives<\/a>: Search for historical documents, stories, etc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\n\t\t\t\t\tVisual Design &<\/span>\n\t\t\t\t\t\t\tBrand Identity<\/span>\n\t\t\t<\/h2>\n\t\t\t
While WesternU’s brand aesthetics move forward with fresh, clean, modern design, the fundamental message never changes. The visual expression of our brand reinforces the strength of our institution in higher education and health care, while evoking the emotional bond between WesternU and its internal and external community.<\/div>\n\t\t\t\t\t\t
\n\t\t\t\n Learn About the WesternU Brand<\/polygon><\/svg>\n<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n Downloadable Assets<\/polygon><\/svg>\n<\/a>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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\n\t\t\t\t\tMultimedia<\/span>\n\t\t\t\t\t\t\tCampaigns<\/span>\n\t\t\t<\/h2>\n\t\t\t
We develop integrated campaigns throughout all channels of communication. We create rich marketing assets such as videos, websites, social posts, digital ads, print publications and email, just to name a few.<\/div>\n\t\t\t\t\t\t
\n\t\t\t\n Request Services<\/polygon><\/svg>\n<\/a>\n\t\t<\/div>\n\t\t\t<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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\n\t\t\t\t\tStrategic & Critical<\/span>\n\t\t\t\t\t\t\tCommunications<\/span>\n\t\t\t<\/h2>\n\t\t\t
Marketing & Communications is responsible for ensuring the institution’s official and critical communications serve all constituents in a clear and concise manner, protect the institution’s reputation, and build WesternU brand awareness.<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n
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Work With Us<\/h2>\n

We work together with our departments and colleges for accurate and consistent messaging in a multi-channel environment. We encourage our WesternU community and partners to contact us to discuss marketing and communication strategy and goals.<\/p>\n