{"id":3471,"date":"2021-06-26T19:04:13","date_gmt":"2021-06-26T19:04:13","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=3471"},"modified":"2023-05-05T15:41:54","modified_gmt":"2023-05-05T15:41:54","slug":"social-media-guidelines","status":"publish","type":"page","link":"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/","title":{"rendered":"Social Media Guidelines"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/westernu\/basic-slider\/slide-default-00.jpg\" alt=\"slide-default-00\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\" class=\"inline-block hover:underline\">Marketing &amp; Communications<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n      <a href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/\" class=\"inline-block hover:underline\">Brand Management<\/a>\n    <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\"><\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\"><\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-start\">\n              <div class=\"w-full lg:w-5\/12 2xl:w-4\/12 -mt-80 md:-mt-112 mb-48 px-12 lg:pr-32\">\n                              <nav class=\"py-28 px-40 2xl:px-64 rounded-5 md:rounded-8 bg-gray-darker text-white mb-40\">\n            <ul>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/\" target=\"_self\" rel=\"noopener\">Brand Management<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" target=\"_self\" rel=\"noopener\">Brand Identity<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/\" target=\"_self\" rel=\"noopener\">Logo Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/\" target=\"_self\" rel=\"noopener\">Color Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/student-org-club-logos\/\" target=\"_self\" rel=\"noopener\">Student Organization and Club branding<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/editorial-guidelines\/\" target=\"_self\" rel=\"noopener\">Editorial Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/photo-guidelines\/\" target=\"_self\" rel=\"noopener\">Photo &amp; Video Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/\" target=\"_self\" rel=\"noopener\">Social Media Guidelines<\/a>\n                <\/li>\n                          <\/ul>\n          <\/nav>\n                            <\/div>\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content lg:w-7\/12 2xl:w-7\/12\">\n        <h2>It is the policy of WesternU that University-sanctioned and branded social media sites should adhere to accepted set of standards and guidelines to ensure consistency in content and institutional branding when University sanctioned and branded social media is used.<\/h2>\n<h3>Overview<\/h3>\n<p>Before deciding if a separate social media presence for a college or department is necessary, WesternU\u2019s primary social media presences, Facebook, Twitter and Instagram, should be considered as venues. Those with information appropriate for posting through WesternU\u2019s social media should email the Marketing Director or the Chief Communications Officer to have them added. By creating or engaging in a social media presence, WesternU employees are making a commitment to maintaining it and keeping it updated. The existence of a \u201cdead\u201d Facebook page, or Twitter or Instagram feed affiliated with WesternU, reflects negatively on the University.<\/p>\n<p>WesternU\u2019s presences in social media are considered to be an extension of the University\u2019s official publications and websites. Style and content guidelines that apply to the websites also apply to social media. For assistance, contact the Chief Communications Officer.<\/p>\n<p><strong>Content Guidelines<\/strong><br \/>\nWesternU makes a strong and consistent effort to engage its internal and external communities on a wide variety of topics through the use of social media. The following guidelines should be followed when using WesternU\u2019s social media sites:<\/p>\n<p>Be authentic \u2013 We are responsible for our thoughts and opinions, thus, all comments and content must be from named individuals. Do not post using an alias or an identity other than your own.<\/p>\n<p>Be respectful &#8211; Comments should not defame, attack or otherwise disrespect. Profanity, obscene content and personal attacks will not be tolerated.<\/p>\n<p>Encourage conversation &#8211; To keep dialogue going on a topic, comments that appear to be commercial or that could otherwise be viewed as spam should be deleted.<\/p>\n<p>Your posts are public \u2013 Whatever you post on a social media site instantly becomes public. Anyone with access to the Internet can view your activity on social media sites. Be sure not to post personal information \u2013 yours or someone else\u2019s \u2013 on the web.<\/p>\n<p><strong>Additional Guidelines for Employees<\/strong><br \/>\nBe transparent \u2013 It should be obvious that you work for WesternU if you are posting as part of your job. If you are posting about WesternU on your personal time, please identify your connection to the University. You need to be authentic and credible.<br \/>\nKeep confidential matters private \u2013 Do not post proprietary information about WesternU, including information about students, alumni or employees. All University and legal guidelines, such as FERPA and HIPAA, also apply to its social media presences.<br \/>\nRepresent WesternU properly \u2013 Make sure that your supervisor has authorized you to post about WesternU on University-sponsored sites. If your post is responding to someone and you&#8217;re not sure about University policy, contact Public Affairs &#038; Marketing. Verify information, links, images, etc. before posting. Be careful when choosing photos and other images to upload.<\/p>\n<p>Additionally, it is essential that the University\u2019s name and visual brand be represented correctly and with approved WesternU verbiage and iconography. The University goes by one of two names: Either \u201cWestern University of Health Sciences\u201d or \u201cWesternU.\u201d These are the ONLY acceptable names to use when referencing the University. \u201cWestern,\u201d \u201cWestern University,\u201d \u201cWU,\u201d \u201cWUHS,\u201d or any other combination of names, or any acronyms, are not acceptable.<\/p>\n<p>WesternU also has a limited number of visual brands approved for use in social media. For access to these logos and icons, contact the Chief Communications Officer and\/or the Marketing Director. The Chief Communications Officer or Marketing Director MUST APPROVE of the visual brand\u2019s use before it is used.<\/p>\n<p>Do not engage the news media through social media. If a media inquiry or question about the University comes through a social media site, please immediately refer it to Public Affairs &#038; Marketing.<\/p>\n<p>Be a respectful community member \u2013 Should you disagree with others posting to a site, and wish to respond, keep your comments appropriate and polite. Ask Public Affairs &#038; Marketing for advice on handling sensitive issues and topics.<\/p>\n<p>Know where to turn for help \u2013 If you encounter a question you cannot answer, or if you see incorrect information about WesternU, contact the Chief Communications Officer or a member of the Public Affairs &#038; Marketing staff for assistance.<\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        \n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":215,"featured_media":0,"parent":3239,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3471","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/comments?post=3471"}],"version-history":[{"count":19,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3471\/revisions"}],"predecessor-version":[{"id":4904,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3471\/revisions\/4904"}],"up":[{"embeddable":true,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3239"}],"wp:attachment":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/media?parent=3471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}