{"id":3443,"date":"2021-06-26T18:23:36","date_gmt":"2021-06-26T18:23:36","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=3443"},"modified":"2025-09-26T17:11:47","modified_gmt":"2025-09-26T17:11:47","slug":"logo-guidelines","status":"publish","type":"page","link":"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/","title":{"rendered":"Logo Guidelines"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/publicaffairs\/fs193.jpg\" srcset=\"\" sizes=\"100vw\" alt=\"WesternU Fountain\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\" class=\"inline-block hover:underline\">Marketing &amp; Communications<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n      <a href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/\" class=\"inline-block hover:underline\">Brand Management<\/a>\n    <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\"><\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\"><\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-start\">\n              <div class=\"w-full lg:w-5\/12 2xl:w-4\/12 -mt-80 md:-mt-112 mb-48 px-12 lg:pr-32\">\n                              <nav class=\"py-28 px-40 2xl:px-64 rounded-5 md:rounded-8 bg-gray-darker text-white mb-40\">\n            <ul>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/\" target=\"_self\" rel=\"noopener\">Brand Management<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" target=\"_self\" rel=\"noopener\">Brand Identity<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/\" target=\"_self\" rel=\"noopener\">Logo Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/\" target=\"_self\" rel=\"noopener\">Color Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/student-org-club-logos\/\" target=\"_self\" rel=\"noopener\">Student Organization and Club branding<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/editorial-guidelines\/\" target=\"_self\" rel=\"noopener\">Editorial Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/photo-guidelines\/\" target=\"_self\" rel=\"noopener\">Photo &amp; Video Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/stagewp.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/\" target=\"_self\" rel=\"noopener\">Social Media Guidelines<\/a>\n                <\/li>\n                          <\/ul>\n          <\/nav>\n                            <\/div>\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content lg:w-7\/12 2xl:w-7\/12\">\n        <p><img decoding=\"async\" class=\"wp-image-1059 alignleft\" src=\"\/media\/publicaffairs\/images\/logo-westernu-twolines.png\" alt=\"\" width=\"439\" height=\"138\" \/><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>The University Logo<\/h3>\n<p>The University logo is the identifying symbol for Western University of Health Sciences. Consistent use of the logo enhances the University\u2019s recognition. The logo must appear on every publication. Correct and consistent use will ensure that it acts as a highly recognizable brand identifier for the University.<\/p>\n<ul>\n<li>The logo may be used only in approved form and may not be altered except where otherwise noted.<\/li>\n<li>The WesternU logo is the property of Western University of Health Sciences. Any misuse of the logo, the University\u2019s name or image, is prohibited.<\/li>\n<li>The fonts used in the logo text are New Baskerville, a strong, stable font with custom scaling and kerning, and is offset by the simple and modern Stone Sans Bold.<\/li>\n<li>The logo is available in horizontal and vertical versions. Either version may be used to best suit each individual project.<\/li>\n<\/ul>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h2>Logo History<\/h2>\n<blockquote><p>The original logo was designed by Founding President Dr. Philip Pumerantz in 1977 for the College of Osteopathic Medicine of the Pacific (COMP). When COMP became WesternU in 1996, the logo eventually evolved into the current version. The logo consists of the University circle and caduceus, and logo text. The logo is designed, and is to be used as, a single unit, not as separate elements (with some exceptions where noted). The circle and caduceus contain the University name, the osteopathic caduceus, mountains representing the University\u2019s Southern California location, and the Latin phrase Educare, Sanare, Coniunctim, which translates to To Teach, To Heal, Together, the University\u2019s original positioning statement.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>University Seal<\/h3>\n<p>Typically, institutions of higher education reserve the University seal for only the most formal occasions, such as degrees and certificates or official communications from the Board of Trustees, Office of the President, or Office of Communications. At WesternU, we embrace the seal (or \u201cmeatball\u201d) as part of our logo design. Given our frequent usage, we must be even more resolute in the handling of our logo.<\/p>\n<p>Sometimes referred to as the seal, pin\/patch, circle, and caduceus, or \u201cmeatball,\u201d this is derived from the original COMP logo. It evolved into its present University iteration when the College transitioned to a University in 1996.<\/p>\n<ul>\n<li>As with all University and College logos, these may be used only in approved form and may not be altered.<\/li>\n<li>This logo is intended mainly for pins and arm patches but is allowed to be used as a stand-alone under certain conditions.<\/li>\n<li>This logo is recommended for internal use only (on-campus fliers and signage, emails, etc.). It should not be used externally, meaning outside the University (except in some cases of clothing or other promotional items).<\/li>\n<li>This logo can be used on shirts and other promotional items. However, use of the entire logo is encouraged unless space restrictions dictate otherwise.<\/li>\n<li>A line of text such as department name can be added underneath the meatball However, for branding and design purposes, avoid wrapping text around this logo.<\/li>\n<\/ul>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>The Hybrid Logos<\/h3>\n<p>College logos, sometimes called Hybrid Logos, appear in horizontal and vertical configuration. The tag line has been removed and replaced with the College. These logos were based upon the University logo and were approved by the president, the provost\/chief operating officer, and the dean of each College beginning in March 2006.<\/p>\n<p>As with all University and College logos, these may be used only in approved form and may not be altered.<br \/>\nMaintain a consistent margin of clear space around the logo at all times. Clear space should be equivalent to 1\/2 the width of circle and caduceus. This is a general rule as there will be times when the logo will appear on top of a photo or graphic and the space requirement may not be able to be strictly applied.<\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <blockquote><p>Public Affairs &amp; Marketing has the responsibility of respectfully intercepting any and all misuses of WesternU branding. In such cases, we will make every effort to suggest and supply revised design or materials to assist our community with projects. Any internal representative using WesternU logos should be familiar with the institution&#8217;s logo policies.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>Correct use of University Logos<\/h3>\n<p><strong>SIZE REPRODUCTION LIMITS<\/strong><\/p>\n<ul>\n<li>Do not shrink the logo so that it cannot be reasonably read.<\/li>\n<li>In order to retain the quality of the WesternU logo, it should never be reproduced so that the horizontal version is less than 2 inches wide or that the vertical version is less than 11\u20444 inches wide. That is the size currently on WesternU business cards.<\/li>\n<li>If the entire logo will not work due to size\/space considerations.<\/li>\n<\/ul>\n<p><strong>MINIMUM SPACE REQUIREMENTS<\/strong><\/p>\n<ul>\n<li>Be sure to leave adequate space surrounding the logo.<\/li>\n<li>Maintain a consistent margin of clear space around the logo at all times. Clear space should be equivalent to 1\u20442 the width of circle and caduceus. This is a general rule as there will be times when the logo will appear on top of a photo or graphic and the space requirement may not be able to be strictly applied.<\/li>\n<\/ul>\n<p><strong>WHERE TO USE<\/strong><\/p>\n<p>These versions of the University logo are to be used on University stationery, on any kind of external communications, the University website, and all printed materials for general consumption including, but not limited to, brochures, magazines, advertising and marketing materials.<\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>Using the University Logo when space &amp; size is a problem<\/h3>\n<p>Sometimes the entire logo may not work due to space\/size issues, such as on pencils, pens, or other small branded promotional items. In those instances, the meatball or the logo text can be used alone. Generally speaking, when dealing with small sizes, the logo text will be more readable than the meatball due to its larger font size.<\/p>\n<p>The decision to use the circle and caduceus (meatball) or the logo text by itself should not be made by personal preference. They should only be used alone when the entire logo will not work for a particular application. For questions, please contact University Public Affairs &amp; Marketing.<\/p>\n<p>The meatball or logo text can be used on shirts and other promotional items, however, use of the entire logo is encouraged unless space restrictions dictate otherwise.<\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>Unacceptable Logo Treatments<\/h3>\n<ul>\n<li>Do not change the color of the logo. The only acceptable colors are all black, all white, all burgundy, and limited gold foil applications.<\/li>\n<li>Do not stretch the logo out of shape.<\/li>\n<li>Do not embed the University seal\/meatball within other images.<\/li>\n<li>Do not allow the logo to appear fuzzy or grainy.<\/li>\n<li>Do not use pieces of the logo to create new logos.<\/li>\n<li>Do not screen back and place text over the logo.<\/li>\n<li>Do not reconfigure any part of the logo.<\/li>\n<li>Do not create unauthorized versions of the logo.<\/li>\n<li>Do not place logo behind patterned or gradient overlays.<\/li>\n<li>Do not place images or graphics over the logo.<\/li>\n<li>Do not rotate the logo.<\/li>\n<li>Do not create word art of the University name.<\/li>\n<li>Do not use the University name or logo on copyright protected materials.<\/li>\n<li>Do not combine the WesternU logos with other logos.<\/li>\n<li>Do not animate or apply 3D effects to the logo.<\/li>\n<\/ul>\n<p>Having primary responsibility over the WesternU brand, please note that Public Affairs &amp; Marketing maintains the right to approve, alter, or adjust brand guidelines for specific uses.<\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative mt-48 md:mt-72\">\n  <div class=\"absolute top-128 bottom-0 left-0 w-full bg-gray\"><\/div>\n  <div class=\"container relative pb-80 md:pb-112\">\n    <div class=\"px-24\">\n      <div class=\"bg-red py-48 md:py-64 relative px-24 sm:px-40 text-white rounded-5 md:rounded-8 md:text-center overflow-hidden\">\n                <div class=\"relative\">\n                      <h2 class=\"t-h2-sans  block text-white\">Download Logos<\/h2>\n                                <p class=\"t-p2 mt-24 md:w-8\/12 mx-auto\">To ensure that you are using the most up-to-date and official set of logos, please download from the logo gallery.<\/p>\n                                <ul class=\"md:flex md:flex-wrap md:justify-center md:items-center md:mt-32\">\n              \t\t\t\t                        <li class=\"block md:mx-8 mt-32 md:mt-20\">\n                  <a class=\"cta-pill cta-pill--yellow w-full md:min-w-208\" href=\"https:\/\/westernu.photoshelter.com\/galleries\/C000038SIOvRaNcc\/WesternU-Brand-Assets\" target=\"_blank\" rel=\"noopener\">Logo Gallery<\/a>                <\/li>\n\t\t\t\t                                  <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":215,"featured_media":0,"parent":3239,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3443","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/comments?post=3443"}],"version-history":[{"count":19,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3443\/revisions"}],"predecessor-version":[{"id":5346,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3443\/revisions\/5346"}],"up":[{"embeddable":true,"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3239"}],"wp:attachment":[{"href":"https:\/\/stagewp.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/media?parent=3443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}